Bar Loretta is getting closer


Bar Loretta is taking over the old Madhatters space on Beauregard, just off South Alamo Street, and it’s starting to shape up.

We spoke with owner Roger Herr late Saturday afternoon. He gave us a walkthrough of the space and talked about his vision for creating a real neighborhood spot — one that he can walk to from his home on King William.

Roger is from San Antonio, but he and wife Sarah recently returned here after twenty-three years in New York City, where Roger got his introduction to owning and operating bar-restaurants in lower Manhattan. He had two places in the city, Roger says, both of them neighborhood spots, and he wants to recreate that feeling here.

“I really want to have a place that’s a neighborhood place first and foremost,” he says.

Right now, Roger is targeting a Spring opening.

He already has a chef lined up, another Texan who has relocated back from New York City, Paul Petersen, and they’ve been home-testing menu items. Roger says that they’re shooting for fine-dining food in a neighborhood atmosphere. He also says that they intend to have wine and food items that run the gamut price-wise, so that the place is really accessible to everyone.

Roger walked us through the building and explained the layout.

The main room closest to South Alamo will have seating along the window, a long bar running down the opposite side, and a small elevated area for a piano. The kitchen is being updated.

There will be tables in most of the other rooms and in the building’s small interior courtyard. However, the room at the far end away from South Alamo will become a market with its own entrance.

Roger’s vision for the market is still coming together, but he says he expects it to include prepared foods you can grab and take with you, as well as things like ice cream and toilet paper. He describes it as being like a bodega in New York City.

The market will be open for lunch and into the early evening. The restaurant and bar will open in the late afternoon for dinner during the week, and all day for brunch, lunch and dinner on weekends.

Both the market and the bar and restaurant will be open seven days a week. “We want people to feel like they can drop in anytime,” Roger says.

Bar Loretta is looking like a great addition to the neighborhood, and we’ll keep an eye on progress.

Footnotes, if any

It's just a simple page right now, but there is a Bar Loretta website

Click photos to enlarge...

Mentions, if any

Bar Loretta

"Bar Loretta is a full-service restaurant, bar & market serving elevated, modern Texas cuisine along with proper cocktails, quality brews, and choice wines. The Texas-inspired, seasonal menu will use the finest, largely Texas-sourced, ingredients. Executive Chef Paul Petersen’s classic French training is the foundation of the dishes..."